Catalyst News

“We’ve Been Everywhere, Man”

by Catalyst Corporate | Jan 07, 2020

From Alaska to New York, Catalyst Corporate Hit the Road with its New Brand in 2019 

This time one year ago, Catalyst Corporate introduced new branding designed to build awareness of its foundational strengths: aggregation, integration, collaboration and innovation. The brand transformation, aided by these four critical ingredients, conveys Catalyst Corporate’s mission to accelerate credit union success.

The new branding was more than just a re-vamped logo; it called for a new website, new letterhead, new business cards and, even, new trade show booth materials to support Catalyst Corporate’s attendance and sponsorship at credit union events across the country.

One of the most eye-catching elements of Catalyst Corporate’s new branding efforts was the redesigned trade show booth display, which incorporated a new digital kiosk and vibrant colors from top to bottom. The distinctive-looking booths showed up at many of the 60 or so events attended by Catalyst Corporate representatives last year.

To keep up with our members, Catalyst Corporate’s booths went to credit union events in Washington, D.C., New York, San Antonio, New Orleans, Monterey, Austin, Spokane, Santa Fe, Las Vegas and Anchorage, to name a few. All in all, the booths traveled some 40,000 miles. And if those booths could talk, they would probably sing Johnny Cash’s famous road song, “I’ve been everywhere, man.”

Catalyst Corporate staff, together with the support booths, are ready for the New Year, when they will hit the road again sharing stories, insights and solutions with members across the country.

We hope to see you at a credit union event soon!