2021 Net Promoter Score


Catalyst Corporate's 2021 NPS Score Increases Two Points

Catalyst Corporate conducted its annual member satisfaction survey in June, receiving a Net Promoter Score (NPS) of 87.9, a 2.3-point increase over its 2020 NPS of 85.6. Bain & Company, creator of the NPS survey, suggests that a score over 50 is "excellent" and over 80 is considered "world class." The survey was emailed to 1,706 credit union senior executives, with 239 capitalized credit union contacts responding, for a 14 percent response rate.

In this survey, 90 percent of respondents were categorized as Promoters of Catalyst Corporate, while only two percent were Detractors (see definitions of Promoter and Detractor, as well as how NPS is calculated, below). 


Perceptions of Catalyst Corporate

Respondents were asked three additional questions using a scale of 1-10, with 1 representing “strongly disagree” and 10 representing “strongly agree." One question asked participants to rate Catalyst Corporate on financial soundness. A majority of respondents shared they find Catalyst Corporate to be financially sound. The average score was 9.6/10.

Another key relationship measure was gauged by the statement, “Catalyst Corporate delivers on promises and instills trust.” The average score received was 9.4/10.

Respondents also were asked to rate the importance of their relationship with Catalyst Corporate. The average score received was 9.5/10.

Catalyst Corporate Attributes

NPS 2021 3Qs


How NPS Is Calculated

The survey used the widely-accepted NPS as its primary loyalty measurement, gathering responses to the question, “How likely is it that you would recommend Catalyst Corporate to a peer?” Survey recipients responded on a 0-10 point scale. Using the NPS structure, responses were categorized as follows:

  • Promoters (9-10 scores) are loyal enthusiasts who will keep buying and referring others, fueling growth.
  • Passives (7-8 scores) are satisfied, but unenthusiastic customers who are vulnerable to competitive offerings.
  • Detractors (0-6 scores) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth.

NPS is calculated by subtracting the percentage of Detractors (0-6) from the percentage of Promoters (9-10). The chart below diagrams the scoring process.